Dr Barbara Louw

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The COVID-19 pandemic is having a huge impact on households and communities. The way businesses, training institutions and ministries operated do not apply anymore.

Together we have to be creative and resilient to make every day count. In the past people engaged others in specific styles of communication for example marketing-centred or promotional interactions. At this stage the need of our clients are encouragement and healing-centred engagements.

Much of the cosmetic fluff has weathered and personal interaction and kindness are more important than ever. Customer loyalty is won by the way they are treated during these challenging times.

There are four lifestyle strengths you need to survive and build your business and practice that is relevant now. The priority strengths are consideration, reliability, flexibility and altruism.

Consideration refers to being cooperative and willing to volunteer where you can make a difference. This is the time to be peacemakers, rather than to stir strife and unnecessary conflict. The greatest culprits in stirring discord are fake news and political rhetoric while people’s lives are at stake.

Reliability bring faithfulness to the foreground. We need the tenacity not to give up, to be persistent in doing what is necessary and the willingness to change. This is dependability with loyalty and predictability.

Flexibility links to the willingness to change, because this allows personal growth and contentment. In other words, being diplomatic and happy to go along with change involving minimal stress.

Altruism is the generosity and self-motivation to make your community a better place. Helping others to feel loved and lovable. Motivating other people to learn and grow towards a better future.

The most important aspects for me to live a fulfilling life at this moment is holding on to the hope and staying rooted in my relationship with God. I am also grateful for my loved ones and friends.  (Dr Barbara Louw 2020)

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